Ops-Driven Business Coaching for Industry Leaders & CEOs
Clarity, Strategy, and Accountability to Scale YOUR Way
Are you a CEO struggling to make decisions in your business, refine your offers for more profit, and scale to the level you’ve envisioned for the business?
Tell me if this sounds like you:
Initial growth felt easy and now the business is stressing you out.
You need better systems and don’t know where to start (and even if you did, you don’t have the time or bandwidth to implement).
You wish someone on your team would step up without management because it’s frustrating to manage a team and try to scale, but your team is overextended too.
You’re one frantic launch away from throwing in the towel.
You’re struggling to keep work separate from family life.
You admit that you have trust issues (let’s face it – most CEOs do) –letting go of control is your biggest challenge and it’s resulting in lost sales.
You’re tired, frustrated, reactive.
Stressed out, anxious, indecisive.
You tried doing business alone, scaled fast, hired a team and now feel like you’re drowning in your to-do list with no real direction (plus you feel like financial stagnation to show for it).
You realize that repeating the same faulty systems will get you the same disappointing results. The clients are there, you just can’t handle it all on the backend.
You know the kind of growth you want – the kind that includes a rockstar team, solid systems, and profitable, repeatable offers – but you have no clue how to get from here to there.
The simple fact that you’re aware of all this is key.
It means you’re ready for change.
The question is: what kind of change?
“Leslie has not only helped coach me in terms of my business, but also on a personal level. Before I met her, I was stuck in a place of overwhelm because I simply didn’t know what to do and how to execute what I WANTED to do.
She helped me work on setting firm boundaries and to price my services for what they are actually worth. I’ve been able to expand my business and work with clients that are an ideal fit for me! But most importantly, I’m able to do this in a place of ease with the freedom to balance work with my personal life.”
Billie Lorraine N.
The Tale of Two Levers (and why you might be stuck)
Businesses run on 2 primary levers:
sales & marketing
operations
Of course there’s more nuance to business than this, but for the sake of simplicity, we’ll go with two.
Both arms are critical to success. A hyperfocus on sales results in leads but no systems to manage them. Strong operations without the cash flow from an equally strong sales lever means the money quickly dries up.
If you’re like most visionary CEOs, the sales lever comes naturally. Talking about your offers and the transformation they deliver is the easy part.
If you’re like most visionary CEOs, the systems that control the delivery of your offers, how your team is set up and managed, and the ops behind the scenes is your freaking achilles heel.
You might be turning away work because you don’t have the time or the right team to offload those projects. You might be losing clients because you’re dropping the ball on inquiries, communication, or scheduling sales calls. You don’t have the right people in the right roles and you end up micromanaging everything.
THAT is the thing keeping you stuck. Wheels spinning. Deep in the weeds. (Whatever the cool kids are saying these days).
Ultimately, you’re unable to break the ceiling to scale or see the revenue growth you want because behind the scenes, your business is broken and you’re so close you can’t see how.
The solution? Using “phone a friend” to enlist the help of someone on the outside.
You need a fresh perspective. An outlet. A strategic partner.
A place and person to whom you can express yourself without fear of judgment but with certainty that they will respond with candor and kindness.
Someone to position a mirror for you so you can see what’s beyond your own line of sight.
That place and person is a business coach – an ops-driven business coach.
Someone who will get to know your business like your own ops manager.
The right coach will accelerate the financial level + functionality of your business so you can get to the level you couldn’t achieve on your own. With guidance on what is working, understanding of how to fix what is not, and the right team in place, things can scale quickly. (Ask me how I know…)
“Leslie was able to take all of the ideas that are swirling around in my head, and put them into a nicely structured, workable plan for the year. As we walked through the process, she carefully listened (often capturing what I didn’t even know I was thinking) and it wasn’t until she asked the perfect questions that I finally got clarity. The ROI, as well as, the Return of Effort, is already making a big difference in what I am accomplishing this year.”
Pam Blackman
Ops-Driven Business Coaching for
Industry Leaders & CEOs
The Clarity, Strategy, & Accountability to Scale Growth & Revenue Your Way
An all-in, hands-on coaching approach supported with step-by-step action guides and accountability so you can make smart decisions and take faster action.
Through ops-driven business coaching, you’ll gain a deeper understanding of your business’s potential and the assurance that someone is there to guide you with each step forward. What if all you needed was an ops coach in your corner to realize the impossible vision you have for your business could become reality?
Disrupting the coaching industry with a fresh, ops-focused approach.
This is not your typical business coaching. Think out-of-the-box, tough-love guidance where my goal is to tell you the truth about what is going on in your business and to give you best recommendations for growth, change, and impact — no matter how tough it may be to hear – because that’s the catalyst that will get the time, lifestyle, and revenue freedom you crave.
You might be ready for an ops coach if you want:
A better understanding of the business systems and processes currently in effect and those you need.
Clarity with your team and their roles, along with customized insight of who should be in those roles.
Full knowledge of the offers that are working and are not working so the business can pivot as needed and take advantage of opportunities and trends.
Tools that can be used time and time again in order to continue to scale the business.
What’s included when you coach with me?
6 or 12-Month Coaching Commitment
Initial Intake Questionnaire w/90-minute Meeting
90-Day Systems Coaching Roadmap
Access to Client Portal in Google Suite
45-Minute Weekly Meeting
Accountability Check-Ins via Voxer
Unlimited Voxer Access
Why me you ask?
Relationships above all else.
Relationships lead to trust.
Trust leads to good decisions.
Good decisions lead to profit.
Hi there, I’m Leslie Laws, and I bet my story looks a little like yours.
With 20 years of corporate experience working in a variety of industries as an executive assistant, plus the last 8 years working online in marketing and operations, I offer a unique perspective to service-based businesses like yours. I’m able to see beyond the current chaos to find a clear growth path that best works for the business and YOU as the CEO.
I’ve been where you are now. Yes, failing (“failing”) has made me stronger and given me a deeper insight into what makes business work. From a full roster of clients at the end of one year to zero clients at the beginning of the next, I had to start all over. It was in a 7 day push at the first of that new year, that landed me 7 new clients, proving to myself that I had what it took to endure and overcome.
You have what it takes, too. The big difference? You don’t have to do it alone. Finding clients, setting up systems and processes, hiring and firing, how to pivot when the climate changes… these experiences guide the way I support my people.
As your coach, I offer you the same level of commitment, transparency, and support.
Relationships above all else. Relationships lead to trust. Trust leads to good decisions. Good decisions lead to profit.
^^ This is the anthem of my work. This is what I put on everyday working with clients as their ops manager and as their coach. When you and I build a relationship of mutual trust and respect, that’s when we can do our best work. And our best work can lead to growth like you wouldn’t believe.
A different kind of coaching experience.
Business coaches are everywhere. Some generalize, some specialize. What I bring to the table is different from anything in the coaching market right now because I’m a coach, yes, but I’m also a darn good operations manager.
I’ll get to know your business like I AM your ops manager and help you put systems in place that will keep you from losing clients or going through team members. Together, we’ll understand the whole business – not just one perspective – and lay a foundation primed to scale again and again.
Our time together starts with strategy and full business overview. This big-picture capture leads to meeting the team, understanding team dynamic, and reviewing job roles to verify right fit. From there it is full on coaching based on your offers and desired results. We design and deliver your 90-day systems roadmap – a full plan on where the business is, where it should be, and how to shift in order to grow and scale.
Wish you were excited about business again? Maybe all you need is the right support to claim confidence needed to make the moves that will take your business to the next level. I can’t wait to be all in with you.
“Leslie has been serving in my Flourish Institute, as an OBM, since April 2020. Since her arrival into my company, we have launched our flagship professional training program, grew our service and impact in the world, and 10x our revenue.
Leslie has been the ‘’invisible’’ force behind everything we do: from creating a phenomenal culture in my company, through leading (and hiring ) my team, to building programmes, and overseeing all operations so that we can powerfully lead our mission in the world.”
